Built from inside
the problem
"I didn't build Fertiva Pro because I saw a market opportunity. I built it because my wife and I were the patients sitting in that waiting room."
In 2023, my wife and I began our IVF journey. Like thousands of couples across India, we walked into a fertility clinic carrying hope, anxiety, and a hundred unanswered questions. What we didn't expect was what we saw on the other side of the doctor's desk.
Paper registers. WhatsApp consent messages. Billing on Tally. Embryo records in handwritten notebooks. This was the operational reality of one of the most emotionally high-stakes medical procedures a couple can go through.
The clinicians treating us were experienced, thorough, and they genuinely cared. But they were losing hours every week to documentation that should have taken minutes — navigating the ICMR ART Act 2021 with tools that hadn't changed in a decade. The care was excellent. The systems underneath it were not.
I'm a software founder. Sitting in that clinic as a patient, I couldn't unsee what I was looking at. India has 4,343 ART clinics on the National Registry, and most still run on paper — while the very law meant to protect patients like us sets out detailed record-keeping requirements. I went home and started building.
"The clinic that treated us deserved better software. So does every fertility clinic in India. That's why Fertiva Pro exists."