Launching Q1 2027 · Founding Design Partners open

The AI-Powered OIS for Indian IVF clinics.

9 integrated modules. AI clinical features. Voice transcription in 22 Indian languages. Built ground-up for the way Indian fertility clinics actually operate — not adapted from a Western EMR.

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Purpose-built for Indian IVF

Built for DPDP · ICMR ART Act · NABH support

Clinical, HR & accounts unified

Incubated AtSREC SPARK CoimbatoreIncubation & Innovation Partner · Coimbatore

FinalistMedicall Healthcare Innovation Awards 20261 of 9 finalists from 162 applications · Chennai

WinnerMedverse 2026 Healthcare Excellence AwardsIn association with IMA Salem · September 2026

RecognisedDPIIT-Recognised StartupGovt. of India · Certificate No. DIPP289907

Integrated
Modules

AI Clinical
Features

Indian
Languages

DPDP Consent
Clauses

One SaaS. Three systems eliminated.

Indian IVF clinics run on three disconnected systems — a clinical EMR, Tally or Zoho for accounts, and a consultant for payroll. Fertiva Pro replaces all three with one unified platform built for fertility workflows.

Replaces EMR

Clinical Operations

6 clinical modules — Reception to Embryology — with AI voice notes and ICMR compliance.

Replaces Tally

Accounts & Billing

GST invoicing, TDS, bank reconciliation, P&L — full Indian accounting without Tally.

Replaces Consultant

HR & Statutory Payroll

PF, ESI, Professional Tax, geo-fenced attendance — no separate payroll consultant.

Designed Around Patients

From the first SMS
to the consultation room

No clipboard. No rushed paperwork. No English-only forms. The most emotionally difficult appointment of a couple's life deserves better.

Intake link via SMS or WhatsApp

Reception sends a personal onboarding link. The patient fills demographic details, medical history, and partner information on her own phone — in Tamil, Hindi, Telugu, Kannada, Malayalam, or English — at her own pace.

Intake in 6 languages · transcription in 22

DPDP 2023 consent in the patient's language

Seven distinct consent clauses — data processing, sensitive health, audio recording, AI recommendations, third-party sharing — each shown in the patient's chosen language. Every acknowledgement is timestamped and version-tagged.

DPDP 2023 consent flow

Authentication — three paths for every patient

OTP for tech-savvy patients. Biometric thumb impression (Mantra MFS110) for elderly or low-literacy patients — same legal force, fundamentally more human experience. Releasing shortly. Voice agreement biometric on top of either.

OTP · Thumb · Voice biometric

Arrives pre-registered, pre-consented

When the couple arrives, they are already in the system — registered, language-tagged, consented, and ready. Reception verifies identity. No clipboard. No re-entry. No translation overhead.

Zero manual re-entry

Immutable audit bundle — DPDP defence-ready

A composite evidence hash binds the consent bundle, authentication proof, voice biometric, and timestamp. Audit-ready from the first signature — not after a compliance crisis.

Audit log · SHA-256 evidence hash

Patient Consent — DPDP 2023

Priya Subramaniam · Tamil

Authentication method

📱 OTP

👆 Thumb Print

🎙️ Voice

Compliance & Trust

Built India-first. Regulation-native.

Global competitors are retrofitting compliance into products not designed for India. The retrofit shows. Fertiva Pro was built from the first line of code around the regulations Indian fertility clinics actually live with.

80%

of Indian fertility clinics still keep significant records on paper, while the ICMR ART Act 2021 sets out detailed record-keeping requirements

Q1 2027

General launch — early access for select ISAR member clinics with founding-member pricing

Regulatory Compliance

🔒

DPDP Act 2023

7 consent clauses, multilingual, voice biometric evidence, right to withdraw, immutable audit log, Grievance Officer surface.

🧬

ICMR ART Regulation Act 2021

Gamete and embryo chain-of-custody, cryopreservation tracking, automatic ICMR annual return generation, Gardner grading records.

📋

NABH Preparation Support

Audit logs, SOP templates, compliance reports, and equipment service history — Structured to help your team prepare for NABH inspection. Accreditation itself remains with the clinic.

🏥

GST · TDS · PF · ESI

Indian accounting and statutory payroll built into Accounts and HRMS. No external Tally or Zoho Books dependency required.

🇮🇳

Data Stored in India

Patient and clinic records are stored on servers in India. Encrypted in transit (TLS), with encryption at rest being deployed. A few AI features use carefully chosen service providers, some of which process data outside India; names and other direct identifiers are removed before anything is sent, and we are moving these features to India-hosted AI.

Sarvam AI — India's Sovereign Voice Platform

Voice transcription is provided by Sarvam AI, an Indian AI company. Fertiva Pro is a commercial customer of Sarvam AI; no partnership, endorsement or government affiliation is claimed. Transcription is processed in India.

Sarvam AI · India Data Residency India DPDP 2023

Technical & Security Architecture

🔐

Encryption in Transit & at Rest

Every transfer is encrypted with TLS 1.3. Full-disk encryption at rest is being deployed ahead of first clinic go-live.

🛡️

TLS 1.3 Encryption in Transit

Every transfer between your clinic device and Fertiva Pro servers uses TLS 1.3. No data travels unencrypted. Man-in-the-middle attacks prevented by design.

🧱

Role-Based Access Control (RBAC)

Each staff member sees only what their role requires. Receptionists, nurses, embryologists, and accounts each have distinct, audited access.

📜

Immutable Audit Trail

Every clinical action, consent event, login, and AI approval permanently logged with timestamp, user ID, and action hash. Tamper-evident and retained in full — no user can edit or delete an entry.

🔑

Multi-Factor Authentication (MFA)

OTP-based two-factor authentication for all staff. Doctor logins additionally support biometric authentication for clinical actions.

☁️

Cloud-Native · Indian Infrastructure

Daily backups kept off the main server, monitored uptime, and hosting in India. Built to grow from one clinic to many.

Our team

The people behind Fertiva Pro

Built by a founder who lived the fertility journey, guided by advisors with decades in healthcare, and reviewed by practising doctors and clinical researchers so that every workflow reflects how care is actually delivered.

Founding team

Muthu Karthick Alagar

Founder · Inceva Health Tech Pvt Ltd

Founder & CEO

Built Fertiva Pro after going through fertility treatment himself, bringing nearly a decade of operations, compliance and HR experience across India, the US, Canada and the UK.

Advisory board

V.S. Venkatesh

Chairman, Advisory Board · Fertiva Pro

Mentor & Strategic Advisor

Four decades in healthcare across hospitals, IVF clinic chains, diagnostics and pharma.

Former President – Marketing, Bourn Hall Clinic India (Bourn Hall UK, the world's first IVF centre)
Former VP, Zydus Biogen – Infertility Hormones Division
Former CEO, Apollo Hospitals
Former Director, Agilus Diagnostics
Managing Director, Zentor Medtech
Mentor, IIT Madras
Mentor, CHARAKA CoE, Government of Karnataka

Clinical team

Dr. Lakshmi Dwivedi

MD · MPH · MHA

Clinical Evaluator

Physician and clinical researcher in the USA, with experience across hospital medicine in India, public health in Australia and AI-based clinical decision support.

Dr. Chhavi Garg

MBBS · MPH (pursuing)

Clinical Research & Partnerships Consultant

Physician working in lifestyle and metabolic medicine, with experience in digital health, clinical content and medical research.

Engineering team

Vigneshwari Murugan

Founding Full-Stack Engineer – Web & Mobile

Builds the Fertiva Pro clinic platform and the Fertiva Care patient app, bringing six years of web and mobile engineering, most recently as Front End Lead at Brixbit.

Give your fertility clinic the clinical intelligence it deserves

We are onboarding select clinics before general launch. Early access members receive founding-member pricing and direct roadmap input. Demo includes a live AI voice transcription test in your preferred Indian language.

14-day free trial · No credit card · 14-day money-back guarantee · Full onboarding support for first 25 clinics