Launching Q1 2027 · Founding Design Partners open

The AI-Powered OIS for Indian IVF clinics.

9 integrated modules. AI clinical features. Voice transcription in 22 Indian languages. Built ground-up for the way Indian fertility clinics actually operate — not adapted from a Western EMR.

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Purpose-built for Indian IVF
DPDP · ICMR ART · NABH-ready
Clinical, HR & accounts unified
FinalistMedicall Healthcare Innovation Awards 20261 of 9 finalists from 162 applications · Chennai WinnerMedverse 2026 Healthcare Excellence AwardsIn association with IMA Salem · September 2026
9
Integrated
Modules
19
AI Clinical
Features
22
Indian
Languages
7
DPDP Consent
Clauses
1

One SaaS. Three systems eliminated.

Indian IVF clinics run on three disconnected systems — a clinical EMR, Tally or Zoho for accounts, and a consultant for payroll. Fertiva Pro replaces all three with one unified platform built for fertility workflows.

Replaces EMR

Clinical Operations

6 clinical modules — Reception to Embryology — with AI voice notes and ICMR compliance.

Replaces Tally

Accounts & Billing

GST invoicing, TDS, bank reconciliation, P&L — full Indian accounting without Tally.

Replaces Consultant

HR & Statutory Payroll

PF, ESI, Professional Tax, geo-fenced attendance — no separate payroll consultant.

Everything a fertility clinic needs

Built ground-up for IVF — not adapted from a generic HIS

9 clinical modules. 19 AI features. 22 Indian languages. DPDP 2023 + ICMR ART Act compliance. One platform.

9 Clinical Modules

Reception, Doctor Console, Embryology Lab, General Lab, Pharmacy, Accounts, HRMS, Assets, and Nursing — all in one platform.

Explore modules →
19 AI Features + Voice

Voice transcription in 22 Indian languages. AI clinical notes, lab suggestions, dose optimiser, trigger timing, OHSS risk — all doctor-controlled.

Explore AI features →
Transparent Pricing

From ₹4,999/month for gynaecology OPDs to ₹24,999/month for full IVF centres. 14-day free trial, no credit card needed.

See pricing →
Our Story & Roadmap

Built by a patient-turned-founder. Our IVF journey revealed India's fertility clinic crisis. Meet the team and see what's coming next.

Read our story →
Designed Around Patients

From the first SMS
to the consultation room

No clipboard. No rushed paperwork. No English-only forms. The most emotionally difficult appointment of a couple's life deserves better.

1

Intake link via SMS or WhatsApp

Reception sends a personal onboarding link. The patient fills demographic details, medical history, and partner information on her own phone — in Tamil, Hindi, Telugu, Kannada, Malayalam, or English — at her own pace.

Intake in 6 languages · transcription in 22
2

DPDP 2023 consent in the patient's language

Seven distinct consent clauses — data processing, sensitive health, audio recording, AI recommendations, third-party sharing — each shown in the patient's chosen language. Every acknowledgement is timestamped and version-tagged.

DPDP 2023 consent flow
3

Authentication — three paths for every patient

OTP for tech-savvy patients. Biometric thumb impression (Mantra MFS110) for elderly or low-literacy patients — same legal force, fundamentally more human experience. Releasing shortly. Voice agreement biometric on top of either.

OTP · Thumb · Voice biometric
4

Arrives pre-registered, pre-consented

When the couple arrives, they are already in the system — registered, language-tagged, consented, and ready. Reception verifies identity. No clipboard. No re-entry. No translation overhead.

Zero manual re-entry
5

Immutable audit bundle — DPDP defence-ready

A composite evidence hash binds the consent bundle, authentication proof, voice biometric, and timestamp. Audit-ready from the first signature — not after a compliance crisis.

Audit log · SHA-256 evidence hash
Patient Consent — DPDP 2023
Priya Subramaniam · Tamil
📊
Data processing for healthcare
🏥
Sensitive health information
💬
Digital communications (WhatsApp / SMS)
🎙️
Audio recording with AI transcription
🤖
AI clinical recommendations
Authentication method
📱 OTP
👆 Thumb Print
🎙️ Voice
Compliance & Trust

Built India-first. Regulation-native.

Global competitors are retrofitting compliance into products not designed for India. The retrofit shows. Fertiva Pro was built from the first line of code around the regulations Indian fertility clinics actually live with.

80%
of Indian fertility clinics still keep significant records on paper, while the ICMR ART Act 2021 sets out detailed record-keeping requirements
Q1 2027
General launch — early access for select ISAR member clinics with founding-member pricing
Regulatory Compliance
🔒
DPDP Act 2023
7 consent clauses, multilingual, voice biometric evidence, right to withdraw, immutable audit log, Grievance Officer surface.
🧬
ICMR ART Regulation Act 2021
Gamete and embryo chain-of-custody, cryopreservation tracking, automatic ICMR annual return generation, Gardner grading records.
📋
NABH Readiness
Audit logs, SOP templates, compliance reports, and equipment service history — Structured to support NABH inspection preparation.
🏥
GST · TDS · PF · ESI
Indian accounting and statutory payroll built into Accounts and HRMS. No external Tally or Zoho Books dependency required.
🇮🇳
Data Hosted Only in India
All patient and clinic data stays on Indian servers, in line with the data localisation expectations of the DPDP Act 2023. Encrypted in transit (TLS 1.3), with full-disk encryption at rest deploying ahead of first clinic go-live. Your data never leaves the country.
Sarvam AI — India's Sovereign Voice Platform
Sarvam AI is the Indian model provider selected by MeitY under the IndiaAI Mission. Fertiva Pro is a commercial customer of Sarvam AI; no partnership, endorsement or government affiliation is claimed. All audio is processed exclusively in India.
Sarvam AI · MeitY-selected Data Residency India DPDP 2023
Technical & Security Architecture
🔐
Encryption in Transit & at Rest
Every transfer is encrypted with TLS 1.3. Full-disk encryption at rest is being deployed ahead of first clinic go-live.
🛡️
TLS 1.3 Encryption in Transit
Every transfer between your clinic device and Fertiva Pro servers uses TLS 1.3. No data travels unencrypted. Man-in-the-middle attacks prevented by design.
🧱
Role-Based Access Control (RBAC)
Each staff member sees only what their role requires. Receptionists, nurses, embryologists, and accounts each have distinct, audited access.
📜
Immutable Audit Trail
Every clinical action, consent event, login, and AI approval permanently logged with timestamp, user ID, and action hash. Tamper-evident and retained in full — no user can edit or delete an entry.
🔑
Multi-Factor Authentication (MFA)
OTP-based two-factor authentication for all staff. Doctor logins additionally support biometric authentication for clinical actions.
☁️
Cloud-Native · Indian Infrastructure
Daily backups, point-in-time recovery, 99.5% monthly uptime target. Horizontal scaling for concurrent multi-clinic usage. All infrastructure physically in India.
Leadership

The Team Behind Fertiva Pro

Built by people who understand fertility care from both sides of the clinic door.

Muthu Karthick Alagar
Muthu Karthick Alagar
Founder & CEO

An IVF patient who became a founder. After traveling 100km post night-shifts, carrying physical case files and waiting hours for manual lab results — Muthu taught himself to build and put together the first version of Fertiva Pro over eight months. Built from lived experience, for every family that deserves better care.

Advisory

Advisors

Vamsidhar
AI Technical Advisor
Adv. Vijay
Compliance & Legal Advisor
Founding Design Partner · Q1 2027 launch

Give your fertility clinic the clinical intelligence it deserves

We are onboarding select clinics before general launch. Early access members receive founding-member pricing and direct roadmap input. Demo includes a live AI voice transcription test in your preferred Indian language.

Request Early-Access Demo →

14-day free trial · No credit card · 14-day money-back guarantee · Full onboarding support for first 25 clinics