9 integrated modules. AI clinical features. Voice transcription in 22 Indian languages. Built ground-up for the way Indian fertility clinics actually operate — not adapted from a Western EMR.
9 clinical modules. 19 AI features. 22 Indian languages. DPDP 2023 + ICMR ART Act compliance. One platform.
Reception, Doctor Console, Embryology Lab, General Lab, Pharmacy, Accounts, HRMS, Assets, and Nursing — all in one platform.
Voice transcription in 22 Indian languages. AI clinical notes, lab suggestions, dose optimiser, trigger timing, OHSS risk — all doctor-controlled.
From ₹4,999/month for a gynaecology OPD to ₹34,999/month for a full white-label IVF centre — plus custom Enterprise pricing. 14-day free trial, no card needed.
Built by a patient-turned-founder. Our IVF journey revealed India's fertility clinic crisis. Meet the team and see what's coming next.
Fertiva's AI never overrides clinical judgment. Every suggestion — medications, lab orders, follow-up — is yours to accept, edit, or ignore. Nothing is auto-final.
There's no single “right” protocol. Every specialist has their own approach, protocols vary worldwide, and the ART Act doesn't mandate one. So Fertiva applies your protocol — not a textbook default. It matches the patient profile to your own house protocols, pre-selects the fit, and flags the risks that matter. You confirm. You adjust.
No clipboard. No rushed paperwork. No English-only forms. The most emotionally difficult appointment of a couple's life deserves better.
Reception sends a personal onboarding link. The patient fills demographic details, medical history, and partner information on her own phone — in Tamil, Hindi, Telugu, Kannada, Malayalam, or English — at her own pace.
6 Indian languages supportedSeven distinct consent clauses — data processing, sensitive health, audio recording, AI recommendations, third-party sharing — each shown in the patient's chosen language. Every acknowledgement is timestamped and version-tagged.
DPDP 2023 compliantOTP for tech-savvy patients. Biometric thumb impression (Mantra MFS110) for elderly or low-literacy patients — same legal force, fundamentally more human experience. Releasing shortly. Voice agreement biometric on top of either.
OTP · Thumb · Voice biometricWhen the couple arrives, they are already in the system — registered, language-tagged, consented, and ready. Reception verifies identity. No clipboard. No re-entry. No translation overhead.
Zero manual re-entryA composite evidence hash binds the consent bundle, authentication proof, voice biometric, and timestamp. Audit-ready from the first signature — not after a compliance crisis.
Audit log · SHA-256 evidence hashGlobal competitors are retrofitting compliance into products not designed for India. The retrofit shows. Fertiva Pro was built from the first line of code around the regulations Indian fertility clinics actually live with.
Built by people who understand fertility care from both sides of the clinic door.
An IVF patient who became a founder. After traveling 100km post night-shifts, carrying physical case files and waiting hours for manual lab results — Muthu spent 8 months solo-building India's first AI-powered OIS for fertility clinics. Built from lived experience, for every family that deserves better care.
9+ years building at the intersection of AI & engineering. Ram leads Fertiva Pro's full-stack architecture, clinical AI systems, and DevOps infrastructure — delivering production-grade technical depth across every layer of the platform.
We are onboarding select clinics before general launch. Early access members receive founding-member pricing and direct roadmap input. Demo includes a live AI voice transcription test in your preferred Indian language.
14-day free trial · No credit card · 14-day money-back guarantee · Full onboarding support for first 25 clinics
Fertiva Pro is a product of HumanITech, a GST-registered sole proprietorship (GST: 33CELPM1393H1ZD) based in Coimbatore, Tamil Nadu, India. In this Policy, "we", "us", or "HumanITech" refers to the Data Fiduciary. "You" refers to the clinic administrator, treating physician, clinic staff, or authorised user of the Fertiva Pro platform.
We use collected data to operate the Fertiva Pro platform, generate ICMR-compliant ART cycle records, process invoices and payment notifications, deliver AI-assisted clinical features, send account security notifications, maintain audit logs, and improve platform features using anonymised aggregated data only. We do not use patient clinical data for marketing or advertising.
We process personal data under the DPDP Act 2023 on the basis of explicit consent for patient data, contractual necessity for clinic billing data, legitimate interest for audit and security logs, and legal obligation under the ICMR ART Act 2021 for clinical record retention.
All personal data — including patient clinical records — is stored on VPS infrastructure physically located in India. No personal data is transferred to servers outside India. Sarvam AI voice transcription operates entirely within India.
Under the DPDP Act 2023, you may access, correct, or request erasure of your personal data, withdraw consent, and file grievances with our Grievance Officer or the Data Protection Board of India. Contact: hello@fertiva.pro
We implement TLS 1.3 encryption for data in transit, with full-disk encryption at rest being deployed ahead of first clinic go-live, RBAC across 132+ governed API endpoints, and immutable audit logs for all data access and modification events.
We do not share personal data with any third party for advertising or marketing purposes.
Grievances are acknowledged within 48 hours and resolved within 15 business days. Unresolved disputes may be escalated to the Data Protection Board of India at meity.gov.in.
Registered users will be notified by email at least 7 days before material changes take effect.
📍 HumanITech, Coimbatore, Tamil Nadu, India | GST: 33CELPM1393H1ZD | hello@fertiva.pro
By registering for or using Fertiva Pro, you agree to these Terms of Service. If you register on behalf of a clinic or organisation, you represent that you have authority to bind that organisation to these Terms.
Fertiva Pro is a cloud-based clinic management platform for fertility clinics, providing 9 clinical modules, 19 AI-assisted features, Sarvam AI voice transcription in 22 Indian languages, ICMR ART record management, HRMS, and patient communication tools — all DPDP and ICMR compliant.
You must provide accurate clinic and contact information during registration. You are responsible for maintaining the confidentiality of your credentials and for all activity under your account. Each staff member must have an individual login — credential sharing is not permitted.
Fertiva Pro is offered on monthly and annual subscription plans. Annual plans are billed upfront. Monthly plans renew automatically. Prices are as published on fertiva.pro at the time of subscription. We reserve the right to update pricing with 30 days' advance notice to existing subscribers.
All plans include a 14-day free trial with full feature access. No credit card is required to start. Your account will not be charged unless you actively subscribe to a paid plan after the trial.
You agree to use Fertiva Pro only for lawful clinical and administrative purposes. You must not attempt to reverse-engineer or decompile the platform, introduce malicious code, conduct automated attacks, access data of other clinics, or use the platform for purposes unrelated to fertility clinic operations.
You are responsible for the accuracy of clinical data entered into Fertiva Pro. AI features including risk predictors, protocol advisors, and outcome predictors are decision-support tools only and do not constitute medical advice. Treating physicians remain solely responsible for all clinical decisions.
All platform code, design, AI models, and branding are the intellectual property of HumanITech. Clinical data you enter remains your property. We claim no ownership over patient records or clinic data.
We target 99.5% monthly uptime. Scheduled maintenance is communicated at least 24 hours in advance. Downtime due to force majeure events is excluded from uptime calculations.
To the maximum extent permitted by applicable law, HumanITech's aggregate liability for any claim arising from the use of Fertiva Pro shall not exceed the total subscription fees paid by you in the three months preceding the claim.
You may cancel your subscription at any time from your account settings. On cancellation, your data remains accessible for 90 days in read-only mode, after which it is permanently deleted. We may suspend or terminate accounts that violate these Terms, with 7 days' notice except in cases of serious breach.
These Terms are governed by the laws of India. Any disputes shall be subject to the exclusive jurisdiction of the courts of Coimbatore, Tamil Nadu.
📍 HumanITech, Coimbatore, Tamil Nadu, India | GST: 33CELPM1393H1ZD | hello@fertiva.pro
All Fertiva Pro plans include a 14-day free trial with full feature access. No credit card is required to start. You will not be charged during this period under any circumstances.
If you are not satisfied with Fertiva Pro within the first 14 days of your first paid subscription month, you are entitled to a full refund of that month's fee — no questions asked. Refund requests must be submitted to hello@fertiva.pro within 14 days of the first charge date.
If you subscribed to an annual plan and request a refund after the 14-day satisfaction period, we will issue a pro-rata refund for unused complete months remaining on your subscription, minus a ₹500 processing fee.
Monthly subscription fees are not refundable after the 14-day satisfaction guarantee window for that billing cycle has passed.
Email hello@fertiva.pro with the subject line "Refund Request — [Your Clinic Name]" and include your registered email address and reason for the request. We will acknowledge within 24 hours and confirm eligibility within 2 business days.
Approved refunds are processed within 7 business days. Depending on your bank or card issuer, the credit may take an additional 3–5 business days to appear in your account.
📍 HumanITech, Coimbatore, Tamil Nadu, India | GST: 33CELPM1393H1ZD | hello@fertiva.pro
Fertiva Pro is designed from the ground up to comply with the Digital Personal Data Protection (DPDP) Act, 2023 — India's comprehensive data protection legislation. This document outlines how we fulfil our obligations as a Data Fiduciary and protect the rights of Data Principals (patients, clinic staff, and administrators) whose data we process.
HumanITech (operating Fertiva Pro) acts as a Data Fiduciary under the DPDP Act with respect to clinic user and billing data. Fertility clinics using Fertiva Pro act as Data Fiduciaries with respect to their patients, with HumanITech acting as a Data Processor on their behalf.
Under the DPDP Act, Data Principals have the right to access personal data held, request correction of inaccurate data, request erasure of data no longer necessary (subject to ICMR ART Act 2021 retention mandates), and file grievances with our Grievance Officer. To exercise these rights: hello@fertiva.pro
All personal data — including patient clinical records, embryology lab data, and consultation notes — is stored on VPS infrastructure physically located within India. No personal data is processed or stored on servers outside India. Sarvam AI voice transcription is India-hosted and MeitY/IndiaAI Mission empanelled.
We process sensitive personal health data and apply heightened safeguards including:
In the event of a personal data breach, we will notify the Data Protection Board of India within 72 hours of becoming aware, notify affected clinics and patients as required by law, take immediate remediation steps, and publish a post-incident report.
Fertiva Pro processes birth records of children born through ART as required by ICMR ART Act 2021 regulations. Such records are handled with heightened security and accessible only by clinically authorised personnel. Children's data is never used for any secondary purpose.
Data Principals may submit grievances to our Grievance Officer at hello@fertiva.pro. We acknowledge within 48 hours and resolve within 15 business days. Unresolved disputes may be escalated to the Data Protection Board of India at meity.gov.in.
We review our DPDP compliance posture on a quarterly basis and update this document to reflect changes in applicable law or our data processing activities.
📍 HumanITech, Coimbatore, Tamil Nadu, India | GST: 33CELPM1393H1ZD | hello@fertiva.pro