1. Who we are
Fertiva Pro is a product of HumanITech, a GST-registered sole proprietorship (GST: 33CELPM1393H1ZD) based in Coimbatore, Tamil Nadu, India. In this policy, "we", "us" and "HumanITech" refer to the Data Fiduciary. "You" refers to the clinic administrator, treating physician, clinic staff member or authorised user of the Fertiva Pro platform.
2. Data we collect
- Clinic account data: business name, GST number, address, contact email, phone number and billing information provided at registration.
- User account data: name, role, email address, password hash and access permissions of clinic staff.
- Patient demographic data: name, date of birth, gender, contact number, address and ABHA number where provided, collected only with explicit patient consent.
- Clinical ART data: treatment cycle records, hormone assay results, embryology lab data, diagnosis, prescriptions and consultation notes entered by authorised clinical staff.
- Voice transcription data: audio processed in real time for clinical note generation. Audio is not retained after transcription.
- Billing data: invoice records and payment transaction identifiers. Card and bank details are processed by Razorpay and are never stored by Fertiva Pro.
- Audit logs: platform access events, IP addresses and role-based access trails.
3. How we use your data
We use the data we collect to operate the Fertiva Pro platform, generate ART cycle records, process invoices and payment notifications, deliver AI-assisted clinical features, send account security notifications, maintain audit logs, and improve the platform using anonymised aggregated data only. We do not use patient clinical data for marketing or advertising.
4. Legal basis for processing
We process personal data under the Digital Personal Data Protection Act 2023 on the basis of explicit consent for patient data, contractual necessity for clinic billing data, legitimate interest for audit and security logs, and legal obligation under the ICMR ART (Regulation) Act 2021 for clinical record retention.
5. Data localisation
All personal data, including patient clinical records, is stored on infrastructure physically located in India. No personal data is transferred to servers outside India. Voice transcription is processed within India.
6. Data retention
- Patient clinical data: retained in line with the minimum periods set out in the ICMR ART Act 2021.
- Clinic account data: duration of subscription plus three years after termination.
- Audit logs: five years.
- Voice transcription audio: not retained; processed in real time only.
7. Your rights as a Data Principal
Under the DPDP Act 2023 you may access, correct or request erasure of your personal data, withdraw consent, and raise grievances with our Grievance Officer or with the Data Protection Board of India. Requests can be sent to hello@fertiva.pro.
8. Security
We use TLS 1.3 encryption for data in transit. Full-disk encryption at rest is being deployed ahead of first clinic go-live. Role-based access control governs API access, and audit logs record data access and modification events.
9. Third-party services
- Sarvam AI: real-time voice transcription. Fertiva Pro is a commercial customer of Sarvam AI. Audio is not retained.
- Razorpay: payment processing. Card and bank details are not stored by Fertiva Pro.
We do not share personal data with any third party for advertising or marketing purposes.
10. Grievance Officer
Grievances may be sent to hello@fertiva.pro. We aim to acknowledge within 48 hours and resolve within 15 business days. Unresolved disputes may be escalated to the Data Protection Board of India.
11. Changes to this policy
Registered users will be notified by email at least seven days before material changes take effect.